Where to buy Marithé in Seoul: the official Korean locator lists six flagship stores in Seongsu, Hongdae, Hannam, Myeongdong, Dosan and Gwangjang Market. Choose by your route and the published schedule: Myeongdong closes latest, Gwangjang opens earliest, and both Hannam and Myeongdong are marked for adult/kids products. Official department-store, mall and duty-free counters are also available across Seoul.
Independent editorial guide. Korean Brand Guide is not affiliated with Marithé François Girbaud, Layer, any department store or any retailer. Store information and regular opening hours were checked against the official Korean store locator on September 28, 2026. This is a desk-checked directory, not a report of visits or telephone stock checks. Holiday hours, stock, services and locations can change, so check the live locator or call before making a special trip.
Marithé Seoul Flagship Stores at a Glance
| Official flagship | Planning use | Regular hours checked | Useful note |
|---|---|---|---|
| Seongsu FSS | Fashion and café day | 11:30–21:00 daily | Near Seoul’s major contemporary-fashion district |
| Hongdae FSS | West-Seoul shopping | 11:30–21:00 daily | Convenient for a Hongdae itinerary |
| Villa de Hannam FSS | Adult and kids’ shopping | 11:30–21:00 daily | Official locator lists adult/kids |
| Myeongdong FSS | Late shopping; adult/kids categories | Weekdays 11:00–22:00; weekends 11:00–23:00 | Official locator lists adult/kids |
| Dosan FSS | Gangnam flagship experience | 11:30–21:00 daily | Ground-floor location in Gangnam-gu |
| Gwangjang Market FSS | Early shopping and market visits | 09:00–19:00 daily | Earliest opening of the six |
“FSS” is the label used by the official Korean locator for these flagship stores. It does not mean every flagship carries identical stock. Seasonal launches, sizes, colors and kids’ products may vary, so call the store if one exact item matters.
1. Seongsu FSS — Seongdong-gu
Address: 20 Yeonmujang-gil, Seongdong-gu, Seoul (서울특별시 성동구 연무장길 20)
Hours checked: 11:30–21:00 daily
Phone: +82 2 498 7978
The locator places this flagship at 20 Yeonmujang-gil. If Seongsu is already on your route, check this branch first rather than assuming a different flagship has more stock. The regular schedule starts at 11:30; this is not an early-morning shopping stop.
2. Hongdae FSS — Second-Floor Store
Address: 27 Jandari-ro, 2F, Mapo-gu, Seoul (서울특별시 마포구 잔다리로 27, 2F)
Hours checked: 11:30–21:00 daily
Phone: +82 70 4252 2297
The important navigation detail is 2F: save both the street address and floor when looking up Hongdae FSS. A map result with the brand name alone is not enough to identify the correct entrance or branch.
3. Villa de Hannam FSS — Adult and Kids’ Categories
Address: 229 Itaewon-ro, 1F, Yongsan-gu, Seoul (서울특별시 용산구 이태원로 229, 1F)
Hours checked: 11:30–21:00 daily
Phone: +82 2 749 5550
The official locator explicitly marks Villa de Hannam for adult and kids’ products. This identifies the store category, not the stock of a particular child’s size. Send the exact product code, color and size when checking availability.
4. Myeongdong FSS — Latest Listed Closing Time
Address: 17-1 Myeongdong 8-gil, Jung-gu, Seoul (서울특별시 중구 명동8길 17-1)
Hours checked: weekdays 11:00–22:00; weekends 11:00–23:00
Phone: +82 2 318 8806
Myeongdong has the latest regular closing time of the six flagships: 22:00 on weekdays and 23:00 on weekends. It is also marked adult/kids. These are useful reasons to consider it for an evening visit; they do not establish that it has the largest selection or shortest queues.
5. Dosan FSS — Gangnam-gu
Address: 16 Eonju-ro 170-gil, 1F, Gangnam-gu, Seoul (서울특별시 강남구 언주로170길 16 1F)
Hours checked: 11:30–21:00 daily
Phone: +82 2 3442 0146
Dosan is the Gangnam-gu option in this six-store list. The locator gives a ground-floor address and an 11:30–21:00 schedule. Choose it if that location fits your plans, but confirm the specific item rather than treating flagship status as a stock guarantee.
6. Gwangjang Market FSS — 09:00 Opening
Address: West Gate, 1F, Unit 270, 88 Changgyeonggung-ro, Jongno-gu, Seoul (서울특별시 종로구 창경궁로 88 서문 1층 270호)
Hours checked: 09:00–19:00 daily
Phone: +82 2 2266 5787
Gwangjang Market opens much earlier than the other official flagships on the published schedule. It is a useful first stop before a central-Seoul market and sightseeing day, but it also closes earlier. The detailed West Gate and unit number matter inside a large market complex, so save the Korean address for navigation.
Official Department-Store and Mall Alternatives
The official locator also lists department-store and mall counters. If one is already on your route, check it before adding a separate flagship trip. The building and floor matter: different counters can share an area name without sharing stock or opening hours.
| Area | Official location | Floor | Regular hours checked |
|---|---|---|---|
| Yeouido | The Hyundai Seoul | B2F | Weekdays 10:30–20:00; weekends 10:30–20:30 |
| Jamsil | Lotte World Mall | B1F | 10:30–22:00 daily |
| Jamsil | Lotte Department Store | 2F | Weekdays 10:30–20:00; weekends 10:30–20:30 |
| Yeongdeungpo | Times Square | 3F | 10:30–22:00 daily |
| Yongsan | I’Park Mall | 6F | Weekdays 10:30–20:30; weekends 10:30–21:00 |
| Gangnam | Shinsegae Department Store Gangnam | 8F | Check the live locator |
| Samseong | Hyundai Department Store Trade Center | 6F | Check the live locator |
| Sinchon | Hyundai Department Store Sinchon | B2F | Check the live locator |
Department-store schedules may change on monthly closure days, holidays and special events. Always use the official Marithé store locator and the host mall’s current notice before visiting.
Can You Buy Marithé at Seoul Duty-Free Stores?
Yes. The official locator currently lists five Seoul duty-free counters: Shilla Duty Free Yongsan I’Park 4F, Shilla Duty Free Seoul B1F, Shinsegae Duty Free Myeongdong 9F, Lotte Duty Free’s main store 9F and Hyundai Duty Free Trade Center 9F. Duty-free availability can differ from the assortment at a domestic flagship, and pickup rules may depend on the retailer and your departure details.
Do not treat a duty-free counter as interchangeable with the regular retail counter in the same complex. Ask the selected retailer to confirm availability, purchase eligibility and pickup arrangements for your order before payment. This directory does not verify those transaction-specific conditions.
Avoid These Similar-Name Mix-Ups
- Jamsil: Lotte World Mall is at 300 Olympic-ro, B1F; Lotte Department Store Jamsil is at 240 Olympic-ro, 2F. The locator separately lists a kids’ World Mall counter on 4F.
- Yongsan I’Park: the regular retail counter is on 6F; the Shilla duty-free counter is on 4F. Confirm which shopping channel you intend to use.
- Yeongdeungpo: Times Square mall is listed at 15 Yeongjung-ro, 3F; Shinsegae Department Store Times Square is separately listed at 9 Yeongjung-ro, B2F. Do not use the mall’s later hours for the department-store counter.
- Kids’ shopping: the locator also has separate KIDS entries. Check the category and floor rather than assuming an adult counter stocks children’s products.
For fit preparation, see our Marithé Korea size guide. Our Marithé T-shirt styles and fit checks guide compares selected official listings; it is not a live stock list for these Seoul stores.
Practical Shopping Tips for International Visitors
- Save the Korean address. It is more reliable for Korean map apps and taxi drivers than an English transliteration.
- Call for one exact item. Give the full product name, color, size and model code. “Marithé T-shirt” is too broad for a useful stock check.
- Bring your passport. A participating store may need it for tax-refund processing, but eligibility and method vary by retailer and transaction.
- Try on the exact cut. Unisex, women’s, crop and oversized products can have very different measurements under the same letter size.
- Keep the receipt and tags. Confirm the store’s exchange or return policy before removing anything, especially if you will leave Korea soon.
- Check holiday notices. Published weekly hours do not guarantee normal operation on Korean public holidays or department-store closure days.
If you cannot shop in Seoul, our guide to buying Korean fashion online from overseas compares official international stores, proxy buyers, parcel forwarders and resellers.
How to Verify That a Store Is Official
Start with the brand’s own Korean store locator and match the store name, address, floor and phone number. Search-engine map pins, travel blogs and social posts can remain online after a relocation or closure. For background on the Korean operation, see our complete Marithé François Girbaud Korea guide. The label’s origin and Korean business are separate questions; our guide to whether Marithé is a Korean brand explains that relationship.
A Stock-Check Message to Prepare Before Travelling
Use the phone number in the live official locator. Have a screenshot of the exact item and its code ready. The following Korean wording is a template, not a message we have sent to any store:
안녕하세요. [품번] 제품의 [색상], [사이즈] 재고가 있나요? 오늘 매장에서 구매할 수 있나요? 방문 전 보관이 가능한지도 알려 주세요.
Meaning: “Hello, do you have product [code] in [color] and [size]? Can I buy it at the store today? Please also let me know whether you can hold it until I arrive.” A stock reply is time-sensitive, and a hold is not confirmed unless the branch agrees. If the exact item is unavailable, ask about a named alternative branch before crossing the city.
Official Sources
- Marithé François Girbaud Korea official store locator
- Marithé François Girbaud Korea official website
Last reviewed: September 28, 2026.